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The Importance of Quality

February 4, 2019


When we founded Akasha Brewing Company back in 2015, one of the first things I spoke about in the business plan was quality. Quality must be at the core of everything we do. Our mission statement is simple, but speaks volumes about how we go about the business of brewing beer.





This statement is at the core of everything we do at Akasha. Whilst the ‘hop forward’ part might seem obvious, this is a critically important part of our Akasha brand. I’ll delve into this in more detail in another post, but when you see one of our beers on the shelf, we want you to know what you’re in for, even if you’ve never had the pleasure of drinking that beer before.


Quality must be at the core of every stage of the manufacturing process. From partnering with the best ingredient suppliers in the world, through to meticulous procedures throughout the entire process...even how our beer is treated once it leaves the brewery.


Perhaps it is the last point that is often forgotten in the beer life cycle. At the end of the day, why bother spending all that time, effort and money on producing the highest quality beer when it can be ruined in a matter of weeks by poor handling once it leaves the brewery. At Akasha we ensure our beers are kept cold from the moment they are packaged and the entire time they are stored prior to shipping. Even our interstate transport is in cold trucks between major ports like Brisbane and Melbourne. Standards such as this, coupled with constant stock turnover and store education give our beer the best chance of reaching you in prime condition.


For me personally quality means not just a beer that is free of faults, but also consistency. We have always had our own in-house laboratory here at Akasha, ensuring each and every batch of beer we make goes through an extensive list of tests all the way through the process - from analysing raw ingredients and water through to ensuring final packaged product is strictly within specifications and free from any unwanted nasties. This way you can be assured that when you crack a tin of Hopsmith IPA on the other side of the country, it’s as tasty as you remember it fresh from the taps at the brewery Tasting Room!

From an industry standpoint, quality is also critical to the growth of independent beer in this country. Depending on which stats you follow, craft beer continues to waiver around 3-5% of total beer consumption in Australia. For this figure to grow in line with other countries like the United States, it is critical that the vast majority of brewers are making quality beer. Cans of beer that explode, spoil or just lack consistency is one of the main reasons growth is not as high as it should be, and drinkers are going back to ‘Big Beer’. Let’s face it, most big beer isn’t particularly tasty, but it is always consistent and free from faults!


So, here at Akasha, we’ll continue to hold ourselves to the highest standard of quality. If a beer is not what we intended it to be, then we will not release it. Whilst it always hurts to dump a beer to the drain, we’ll sleep better at night knowing we are doing everything possible to get the best beer possible to you in a tin or off the tap.


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